benefits of using a specialized search engine

In an effort to provide the best possible search experience for the user, Google itself houses a robust network of vertical search engines. For example, if you search “ Enterprise SEO vs SEM,” Google will show you everything it has on the topic.

That’s because those engines return results across the entire internet.

When you perform a web search in Google, Bing or Yahoo, you’re using a horizontal search engine (also called general search). Vertical search engines vs horizontal search Any time we hunt for images on Pinterest, search for a product on Amazon, look for jobs on a site like Indeed, or discover new videos on YouTube, we’re using a vertical search engine.Įssentially, these engines are designed to help us trim the fat and deliver the most relevant results for each type of search query. We use vertical search technology all the time, but it’s so intuitive for us that we may not always think about it. Some examples include Amazon, Pinterest, and YouTube. What is vertical search? Vertical SearchĪ vertical search engine is a specialized search engine built for a specific type of content or vertical. Learn to dominate vertical search engines, and you’ll open up a world of additional opportunities to target prospects throughout the conversion funnel.

However, that doesn’t mean Google Search is the only game in town. Your performance in Google’s universal search results may be the key to healthy organic traffic.

Benefits of using a specialized search engine